Fixing the error "Site down or unavailable" in AdSense

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Fixing the error "Site down or unavailable"


1. Verify where the Adsense code is located.

  • This is a fundamental step. AdSense code must be inserted inside tags on your website.
<html>
<head>
<script async="" crossorigin="anonymous" src="https://pagead2.googlesyndication.com/pagead/js/adsbygoogle.js?client=ca-pub-1234567890123456"></script>
<title>HTML Page Example</title>
</head>
<body></body>
</html>

2. Verify that the domain is associated with the website as the primary domain 

  • Place robots.txt in the root folder of your website. 
  • A subdomain (such as xxx.myDomain.com) shouldn't be linked to.

3. Ensure that the essential information on your website is appropriately provided.

  • Ensure that your website has a title and description.


4. Verify that robots.txt is present in Google Search Console.

  •  In Google Search Console - URL Inspection, see if an error occurs when running the TEST LIVE URL from https://myDomain.com/robots.txt. 


Google Search Console - URL Inspection - TEST LIVE URL Execution
Google Search Console - URL Inspection - TEST LIVE URL Execution

Google Search Console - URL Inspection - TEST LIVE URL Results
Google Search Console - URL Inspection - TEST LIVE URL Results


  • If so, change the TTL value in the field where the google-site-verification code is entered to 3600 on the domain registration site and try again. (This lengthens the time it takes to respond to robots.txt.)
Domain Record Settings

5. Verify that 20 days have elapsed since the domain or site was formed (Google Search Engine Indexing typically takes 20-30 days).

  • If you receive an indexing error repair completion email after registering a domain in Google Search Console, approval rejection because "Site down or unavailable," then this means that indexing has been completed successfully.

Google Search Console Issue Handling
Page indexing issues successfully fixed for pages in sitemap /rss on site https://yourDomain.com/

To owner of https://yourDomain.com/,

Google has validated your fix of Page indexing issues on site https://yourDomain.com/.The specific issue validated was 'Discovered - currently not indexed'.

15 pages on your site were validated as fixed.

To examine full details on the validation progress and to learn if there are other Page indexing related issues to fix, please follow this link.

During the Google AdSense evaluation, if any unpublished reserved or secret content are found

  • Rejectable grounds include "Low value content" and "Site Behavior: Navigation"
  • It can take 1 to 2 months for a re-application rejection lock if you constantly apply without fixing the same problem and are refused.

We've found some policy violations on your site which means that your site isn't ready to show ads yet. 

1. Site Behaviour: Navigation 

  As stated in our programme policies, sites or apps displaying Google ads should provide substantial and useful information to the user. Users should be able to easily navigate through the site or app to find what products, goods or services are promised. Examples of misguided navigation include, but arent limited to:

    • False claims of downloadable or streaming content
    • Linking to content that does not exist 
    • Redirecting users to irrelevant and/or misleading web pages 
    • Text on a page unrelated to the topic and/or business model of the website.

For more information, please review Google's Webmaster quality guidelines and the programme policies

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